[Oa-italia] Springer: l'Open Access " la publisher"

Elena Giglia elena.giglia a unito.it
Sab 5 Maggio 2018 11:48:53 CEST


Provo ad allegare il pdf.

2018-05-05 11:32 GMT+02:00 Elena Giglia <elena.giglia a unito.it>:

> Preaparando le slides per il mio prossimo corso, mi sono imbattuta in un
> Tweet di Bianca Kramer (3-4 maggio) sul Prospectus for public offering
> dell'editore Springer (25 aprile).
> Il llink e' qui, ma non so se funziona: https://t.co/elpG4zFGnK
> Provo ad allegare il pdf, perche' e' gustosissimo.
> Estrapolo alcuni paragrafi, perche' finalmente viene scritto nero su
> bianco quello che pensano veramente gli editori commerciali dell'Open
> Access, che non e' certo quello che vengono a raccontare nei convegni,
> ovvero:
> - green open access e' una minaccia al modello di business
> - OA e' solo un modo per fare business e accrescere proventi, va sfruttato
> - gli offset deals sono un modo per "catturare un largo numero di clienti
> con un solo contratto"
> - visto che alcune nostre riviste hanno alto Impact Factor, possiamo
> alzare le APC per quelle riviste
> - avere molte riviste con alto Impact Factor ci permette di "command
> premium APC to authors"
> - come strategia, differenziare le APC a seconda dell'Impact Factor
> (notare per inciso che si parla anche di utilizzare in modo piu'
> aggressivo la pratica di "spostare" articoli fra pubblicazioni)
>
> Che dire? Lo sapevamo gia', ma forse e' il caso di diffondere questo testo
> ai nostri autori, che spesso sono totalmente ignari di essere vittima di
> tutto questo.
> Personalmente, ritengo che vada anche ridiscussa la definizione di
> "predatory publisher", alla luce di questi illuminanti paragrafi.
> Sempre buon sabato
> eg
>
>
> 10.2.4 pag. 59
> During the periods under review, so-called “offset deals” have further
> gained ground. Under an “offset
> deal”, a consortium of institutions located in the relevant country gains
> access to journals in exchange for a lump
> sum, which is comprised of a readership fee covering access to non-open
> access content and a publication fee
> covering article processing charges (“APCs”) of a pre-determined number of
> articles authored by researchers at
> those institutions. These articles are then made freely available on an
> open access basis around the world. We
> have entered into offset deals in a number of countries, including in the
> United Kingdom, the Netherlands,
> Sweden and Austria. While these offset deals may not always be as
> economically attractive as individual
> contracts, *they allow us to capture a large number of customers with a
> single contract*.
>
>
> 10.2.5 pag 59
>
> *Springer Nature was one of the first academic publishers to actively
> embrace the opportunities offeredby open access, which provides us
> additional opportunities to generate revenues, *as open access
> publications are
> funded by authors and/or their funders or the relevant research
> institutions, not libraries. Accordingly, revenues
> stemming from APCs are in the short- to medium-term supplementary to the
> subscription business, not
> cannibalistic
>
> *. Some of our journals are among the open access journals with the
> highest impact factor, providingus with the ability to charge higher APCs
> for these journals than for journals with average impact factors.*While
> non-profit open access publishers are increasingly entering the market,
> putting pressure on the
> pricing of APCs, open access models are expected to grow much faster than
> the rest of the market, due to
> growing publishing volumes and a growing number of journals. Initiatives
> advocating free access to taxpayerfunded
> research papers and articles and policies of certain funding institutions
> have led to an increasing number
> of authors opting to publish their articles in open access publications
> instead of traditional subscription-based
> publications
>
> *.*
> 12.2.2 dal titolo Strong Leadership: Strategic Focus on Research, with a
> High-Quality Brand Portfolio, Global Scale
> and Favorable Positioning to Benefit from Strong Growth in the Open Access
> Publishing Market. (citazione a pag. 98
> *)*
>
>
>
>
>
>
> *Brand strength is becoming increasingly important, as market participants
> increasingly differentiate inthe open access market with regard to APCs
> according to a journal’s impact factor. Our open access portfolioincludes a
> large number of leading brands, such as such as Nature Communications,
> Scientific Reports andSpringer Open, and high impact factor publications,
> positioning us well to command premium APCs fromauthors.*12.3.1
> Capitalize on our Leading Position in Open Access. pag 99
> *We were one of the first academic publishers to actively embrace the
> opportunities offered by open*
> access, making us a pioneer and the clear leader in the pure open access
> market and a leading force in the hybrid
> open access market.
> *We intend to focus on initiatives that aim at increasing the number of
> submissions, theacceptance rate and APC.*
> In order to increase submissions, we intend to develop our open access
> title portfolio by selecting
> content for our publications that we believe will support the impact
> factor and increase the reputation of our
> existing journals and by launching new journals in areas we perceive to be
> underserved by open access
> publications. We also intend to enhance our hybrid offerings, i.e.,
> journals that contain both open access and
> subscription content. We also seek to increase the number of submissions
> through digital marketing and author
> communication initiatives that aim at further improving the brand
> recognition and usage of our journals.
> We aim at achieving our target acceptance rate through a number of
> initiatives. These initiatives include
> increasing the speed and quality of our acceptance process and further
> enhancing our peer reviewer network and
> support system and more aggressively pursuing the transfer of articles
> submitted to, but not ideally suited for,
> other publications.
>
>
>
> *We also aim at increasing APCs by increasing the value we offer to
> authors throughimproving the impact factor and reputation of our existing
> journals. Further, we intend to employ a pricedifferentiation strategy by
> tailoring APCs to the discipline and impact factor of the relevant journal,
> takingadvantage of the high number of journals in our portfolio with a high
> impact factor.*
>
> --
> dr. Elena Giglia
> Unit di progetto Open Access
> Direzione Ricerca e Terza Missione
> Universita' degli Studi di Torino
> tel. +39.011.670*.4191*
> www.oa.unito.it
>



-- 
dr. Elena Giglia
Unit di progetto Open Access
Direzione Ricerca e Terza Missione
Universita' degli Studi di Torino
tel. +39.011.670*.4191*
www.oa.unito.it
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