[Oa-italia] Springer: l'Open Access " la publisher"

Elena Giglia elena.giglia a unito.it
Sab 5 Maggio 2018 11:32:51 CEST


Preaparando le slides per il mio prossimo corso, mi sono imbattuta in un
Tweet di Bianca Kramer (3-4 maggio) sul Prospectus for public offering
dell'editore Springer (25 aprile).
Il llink e' qui, ma non so se funziona: https://t.co/elpG4zFGnK
Provo ad allegare il pdf, perche' e' gustosissimo.
Estrapolo alcuni paragrafi, perche' finalmente viene scritto nero su bianco
quello che pensano veramente gli editori commerciali dell'Open Access, che
non e' certo quello che vengono a raccontare nei convegni, ovvero:
- green open access e' una minaccia al modello di business
- OA e' solo un modo per fare business e accrescere proventi, va sfruttato
- gli offset deals sono un modo per "catturare un largo numero di clienti
con un solo contratto"
- visto che alcune nostre riviste hanno alto Impact Factor, possiamo alzare
le APC per quelle riviste
- avere molte riviste con alto Impact Factor ci permette di "command
premium APC to authors"
- come strategia, differenziare le APC a seconda dell'Impact Factor
(notare per inciso che si parla anche di utilizzare in modo piu' aggressivo
la pratica di "spostare" articoli fra pubblicazioni)

Che dire? Lo sapevamo gia', ma forse e' il caso di diffondere questo testo
ai nostri autori, che spesso sono totalmente ignari di essere vittima di
tutto questo.
Personalmente, ritengo che vada anche ridiscussa la definizione di
"predatory publisher", alla luce di questi illuminanti paragrafi.
Sempre buon sabato
eg


10.2.4 pag. 59
During the periods under review, so-called “offset deals” have further
gained ground. Under an “offset
deal”, a consortium of institutions located in the relevant country gains
access to journals in exchange for a lump
sum, which is comprised of a readership fee covering access to non-open
access content and a publication fee
covering article processing charges (“APCs”) of a pre-determined number of
articles authored by researchers at
those institutions. These articles are then made freely available on an
open access basis around the world. We
have entered into offset deals in a number of countries, including in the
United Kingdom, the Netherlands,
Sweden and Austria. While these offset deals may not always be as
economically attractive as individual
contracts, *they allow us to capture a large number of customers with a
single contract*.


10.2.5 pag 59

*Springer Nature was one of the first academic publishers to actively
embrace the opportunities offeredby open access, which provides us
additional opportunities to generate revenues, *as open access publications
are
funded by authors and/or their funders or the relevant research
institutions, not libraries. Accordingly, revenues
stemming from APCs are in the short- to medium-term supplementary to the
subscription business, not
cannibalistic

*. Some of our journals are among the open access journals with the highest
impact factor, providingus with the ability to charge higher APCs for these
journals than for journals with average impact factors.*While non-profit
open access publishers are increasingly entering the market, putting
pressure on the
pricing of APCs, open access models are expected to grow much faster than
the rest of the market, due to
growing publishing volumes and a growing number of journals. Initiatives
advocating free access to taxpayerfunded
research papers and articles and policies of certain funding institutions
have led to an increasing number
of authors opting to publish their articles in open access publications
instead of traditional subscription-based
publications

*.*
12.2.2 dal titolo Strong Leadership: Strategic Focus on Research, with a
High-Quality Brand Portfolio, Global Scale
and Favorable Positioning to Benefit from Strong Growth in the Open Access
Publishing Market. (citazione a pag. 98
*)*






*Brand strength is becoming increasingly important, as market participants
increasingly differentiate inthe open access market with regard to APCs
according to a journal’s impact factor. Our open access portfolioincludes a
large number of leading brands, such as such as Nature Communications,
Scientific Reports andSpringer Open, and high impact factor publications,
positioning us well to command premium APCs fromauthors.*12.3.1 Capitalize
on our Leading Position in Open Access. pag 99
*We were one of the first academic publishers to actively embrace the
opportunities offered by open*
access, making us a pioneer and the clear leader in the pure open access
market and a leading force in the hybrid
open access market.
*We intend to focus on initiatives that aim at increasing the number of
submissions, theacceptance rate and APC.*
In order to increase submissions, we intend to develop our open access
title portfolio by selecting
content for our publications that we believe will support the impact factor
and increase the reputation of our
existing journals and by launching new journals in areas we perceive to be
underserved by open access
publications. We also intend to enhance our hybrid offerings, i.e.,
journals that contain both open access and
subscription content. We also seek to increase the number of submissions
through digital marketing and author
communication initiatives that aim at further improving the brand
recognition and usage of our journals.
We aim at achieving our target acceptance rate through a number of
initiatives. These initiatives include
increasing the speed and quality of our acceptance process and further
enhancing our peer reviewer network and
support system and more aggressively pursuing the transfer of articles
submitted to, but not ideally suited for,
other publications.



*We also aim at increasing APCs by increasing the value we offer to authors
throughimproving the impact factor and reputation of our existing journals.
Further, we intend to employ a pricedifferentiation strategy by tailoring
APCs to the discipline and impact factor of the relevant journal,
takingadvantage of the high number of journals in our portfolio with a high
impact factor.*

-- 
dr. Elena Giglia
Unit di progetto Open Access
Direzione Ricerca e Terza Missione
Universita' degli Studi di Torino
tel. +39.011.670*.4191*
www.oa.unito.it
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